How to Sell on Shein: The Ultimate Guide for Becoming a Third Party Seller on Shein in 2024

Release Time2024-06-03

Selling on Shein offers a lucrative opportunity for fashion entrepreneurs and designers. This guide will walk you through the steps to start selling on Shein and make the most of this popular marketplace.

Why Sell on Shein?

Shein is a global fast-fashion retailer known for its trendy and affordable clothing. By joining the Shein marketplace, you gain access to a vast audience of fashion-conscious buyers, streamlined logistics, and marketing support.

Getting Started on Shein

  1. Sign Up: Create an account on the Shein marketplace. Visit Shein Seller Central to begin the registration process.
  2. Submit Your Application: Provide necessary business information, including your brand story, product range, and manufacturing capabilities. Shein's team will review your application and approve suitable brands.
  3. Set Up Your Store: Once approved, you can set up your store by adding product listings. Ensure that your product images are high-quality and descriptions are detailed to attract buyers.

Shein Marketplace Seller Requirements

  • Minimum $2 million annual revenue
  • Domestic US-based operations
  • Ship directly to customers from the US
  • Professional sellers

Steps to Start Selling on Shein

  1. Apply to Become a Seller
  • Fill out the quick seller application and the Shein team will reach out within one business day.
  • Required documents: Certificate of Incorporation, most recent W-9/W-8BEN-E form, Trademark Registration Certificate, store logo, ID/Driver's License/Passport of the company representative.
  1. List Your Products
  • Upload products via API connection, solution providers, or Shein Seller Hub.
  • Manage inventory, sales orders, customer insights, and product performance through the Seller Hub.
  1. Ship Your Orders
  • Use your preferred fulfillment method, ensuring adherence to Shein’s shipping requirements.
  • Options include in-house US warehouse, 3rd party warehouse, and multi-channel fulfillment.
  1. Get Paid
  • Payments are authorized every Monday, with a one-week payment cycle.
  • Receive payments in 1-3 business days after Shein confirms the order and applies for settlement.

Key Features of Selling on Shein

  • Product Listing: Use the platform's tools to create and manage product listings. Include detailed descriptions, high-quality images, and accurate sizing information.
  • Order Management: Shein provides an order management system to track and fulfill orders efficiently. Keep an eye on your inventory and restock popular items promptly.
  • Marketing Support: Take advantage of Shein's marketing tools to promote your products. Participate in sales events, use sponsored ads, and engage with Shein's large customer base through social media.
  • Analytics: Utilize the analytics dashboard to monitor your sales performance, customer behavior, and market trends. This data can help you make informed decisions to optimize your store's performance.

Tips for Success on Shein

  • Stay Trendy: Keep up with the latest fashion trends and update your inventory regularly to meet customer demands.
  • Quality Control: Maintain high-quality standards for your products to ensure customer satisfaction and reduce returns.
  • Competitive Pricing: Research your competitors and price your products competitively. Offering discounts and promotions can also attract more buyers.
  • Customer Engagement: Engage with your customers through reviews and feedback. Providing excellent customer service can build loyalty and encourage repeat purchases.


Selling on Shein offers a great opportunity to reach a wide audience and grow your fashion brand. By following the steps outlined in this guide and utilizing the platform's features, you can build a successful online store on Shein. Start your journey today by visiting Shein Seller Central.