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Soho's got a bit of an edge to it.
It used to be rough and tumble heart of London, a place where rockstars got their start in dingy basement cafes, and where artists and creators transformed lofts into vibrant, energizing workspaces.
Energy and creativity flew free and inspired the beloved part of the city that we enjoy today, all thanks to the creative people that made this part of the city their own.
Soho Grit is the middle ground between luxury sneakers and the classics - modern design language that will turn into iconic pieces with time.
Our main obsession - making few designs that can turn your daily wardrobe upside-down. We believe, that our sneakers can replace the designs that everyone is already wearing and make you stand out.
Our main focus is you and your wardrobe. Every sneaker we release will have a careful thought-out place to match your daily style