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For years, kids vitamins have been designed as gummies. The idea was simple — if kids thought their vitamin was candy, they’d be more likely to eat their vitamin. Yet ask many parents and they’ll tell you something about gummies doesn’t feel right. If the goal is to teach healthy habits, gummies don’t feel like the best way. Why? Because in lots of ways, gummies are a lot like candy — filled with sugar and dyes, requiring several per day, getting stuck in teeth, contributing to cavities, and more. So years after the gummy revolution began, parents have started to question if there’s an alternative. Can we have a vitamin that’s designed fundamentally differently — zero sugar, zero dyes, no plastic tubs, and flat out not a gummy? Where the focus is on the best ingredients, not the candy-like qualities. Is that even possible? Hint: it is. Welcome to Hiya.

Some companies use artificial dyes and sugar to make their vitamins stand out. But at Hiya, we do things a bit differently. Introducing our limited edition Hot Wheels bottle – kicking your kids nutrition into gear! Want to stay healthy this fall? Try our Kid’s Daily Multivitamin and get your limited edition Hot Wheels bottle and Hot Wheels stickers to decorate. All with the healthiest multivitamin we can make. No dyes. No sugar. No gummy. Just 15 essential vitamins and minerals. And a taste kids love. Join more than million parents and make the switch today. Try now and get 50% off your first order.

Limited Edition Hot Wheels x Hiya 🏎️💨 Why have more than a million parents already switched their kids to Hiya? Just check the numbers: 15+ essential vitamins and minerals 💪 12 fruits and veggies 🥦🍎 1 taste kids love 🏎️ 0 added sugar 😋 And for a limited time our Kid’s Daily Multivitamin includes a Hot Wheels Bottle and Hot Wheels stickers to decorate, putting your kids health in the fast lane. Join more than a million of parents and make the switch today. Try now for 50% off your first order. 👇

Limited Edition Hot Wheels x Hiya 🏎️💨 Why have more than a million parents already switched their kids to Hiya? Just check the numbers: 15+ essential vitamins and minerals 💪 12 fruits and veggies 🥦🍎 1 taste kids love 🏎️ 0 added sugar 😋 And for a limited time our Kid’s Daily Multivitamin includes a Hot Wheels Bottle and Hot Wheels stickers to decorate, putting your kids health in the fast lane. Join more than a million of parents and make the switch today. Try now for 50% off your first order. 👇

Limited Edition Hot Wheels x Hiya 🏎️💨 Why have more than a million parents already switched their kids to Hiya? Just check the numbers: 15+ essential vitamins and minerals 💪 12 fruits and veggies 🥦🍎 1 taste kids love 🏎️ 0 added sugar 😋 And for a limited time our Kid’s Daily Multivitamin includes a Hot Wheels Bottle and Hot Wheels stickers to decorate, putting your kids health in the fast lane. Join more than a million of parents and make the switch today. Try now for 50% off your first order. 👇

When melatonin products look like sugary gummies, there’s increased risk of kids accidentally ingesting too many, which can lead to troubling outcomes for kids, as can be seen in the study below. That’s just one reason at Hiya, we say no to melatonin in our Bedtime Essentials. Instead our Bedtime Essentials includes seven unique actives (e.g., magnesium, chamomile, and more) known to support calm and relaxation in kids. And always without any added sugar, synthetic dyes, and gummy additives. Join more than 1 million parents who use Hiya to make bedtime a breeze. Source: CDC Morbidity and Mortality Weekly Report. Emergency Department Visits for Unsupervised Pediatric Melatonin Ingestion — United States, 2019–2022

Limited Edition Hiya x Barbie Kit 🛼🫶🏻🌸 Why have more than a million parents already switched their kids to Hiya? Just check the numbers: 15+ essential vitamins and minerals 💪 12 fruits and veggies 🥦🍎 1 taste kids love 💖 0 added sugar 😋 And for a limited time our Kid’s Daily Multivitamin includes your Barbie Bottle and Barbie stickers to decorate, helping make kids' health just a bit more fabulous. Join more than a million of parents and make the switch today. Try now for 50% off your first order. 👇

“My kids love Barbie and now BEG me to take their vitamins. And I’m obsessed with the ingredients. Win win!” ⭐️⭐️⭐️⭐️⭐️ Introducing our Kid’s Daily Multivitamin - now in Barbie pink! Every order includes your limited edition Barbie bottle and Barbie stickers to decorate. Plus the oh-so-clean multivitamin trusted by 1+ million parents! 💕 15 essential vitamins + minerals 💕 Zero sugar 💕 No dyes 💕 Great Taste 💕 100% for kids Try now and get 50% off your first order!

Limited Edition Hiya x Barbie Kit 🛼🫶🏻🌸 Why have more than a million parents already switched their kids to Hiya? Just check the numbers: 15+ essential vitamins and minerals 💪 12 fruits and veggies 🥦🍎 1 taste kids love 💖 0 added sugar 😋 And for a limited time our Kid’s Daily Multivitamin includes your Barbie Bottle and Barbie stickers to decorate, helping make kids' health just a bit more fabulous. Join more than a million of parents and make the switch today. Try now for 50% off your first order. 👇